UI/UX Mentor
2018 - PRESENT
Entrepreneurs Roundtable Accelerator
- Coached early-stage startups regarding UI/UX design-related questions.
- Identified key problems/blockers and helped to navigate them to the right solutions by leveraging industry best practices and user testing outcomes.
- Provided feedback on digital products, user flows, onboarding, and conversion funnels.
- Helped to coordinate founders with necessary resources in regards to design, tools, and user research.
- Reviewed stats from measuring tools and integrated performance and user feedback into upcoming design sprints.
Technologies: Annotated Wireframes, Marvel, RealtimeBoard, InVision, Sketch
Product Designer
2017 - PRESENT
AdvisorConnect, Inc.
- Led the product team to define product sprints.
- Identified key problems and to find and optimize the right solutions.
- Oversaw the user experience of our products from conception to launch by leading user research sessions to uncover user goals, needs, and validating designs.
- Created user journeys and wireframes, then validated low-fidelity prototypes, iterated on feedback, then designed high-fidelity mockups and prototypes with again iterating on feedback, with a final implementation and iteration measurement.
- Worked closely with engineering to ensure a high-quality implementation of the user interface and outstanding user experience.
- Took the product ideas from 0 to 1 then from 1 to 100. Crafted and shipped the MVP experience; measuring, iterating, and scaling the product thereafter.
Technologies: Trello, Jira, RealtimeBoard, Adobe Photoshop, Annotated Wireframes, Marvel, InVision, Sketch
Lead Designer | Founding Member
2016 - 2017
Bathwaterkids, LLC
- Created the strategy, visual presentations, and concept sketches to further ideas of stakeholders into consumer product—the mobile app.
- Developed user stories, journey maps, wireframes, and user flows. Conducted user interviews, iterated through user feedback for validating designs.
- Designed a custom UI Sketch library and used that for designing high-fidelity mockups; also designed custom illustrations and leveraged the UX from consolidated user research efforts.
- Solely developed and launched a Squarespace website with integrated Google Analytics.
- Monitored analytics and contributed to building the product strategy based on measured results of product performance.
- Represented company at a trade show, Big City Moms and attracting 1,000+ attendees and converting 20% into prospective users.
Technologies: Asana, Jira, Balsamiq, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Resident UI/UX Designer
2014 - 2016
Entrepreneurs Roundtable Accelerator
- Joined ERA to work with the number of early-stage startups as a visual designer.
- Was involved in a variety of projects setting early branding guidelines and launching necessary marketing materials; designed logos, posters, promos, business cards, and banners.
- Contributed to the design of landing pages, conversion funnels and user interfaces for product dashboards.
- Helped existing teams with wireframing, prototyping, and high-fidelity mockup designs.
- Contributed as a user research assistant during focus groups. Helped gather and analyze user feedback, create contextual analysis and integrate user feedback into the production process.
- Designed keynote investor pitches and sales decks (visual).
Technologies: WordPress, Squarespace, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Freelance Visual Designer
2012 - 2014
Freelance Work
- Designed logos, brochures, promos, and business cards.
- Created sitemaps, wireframes, and mockups for WordPress websites.
- Developed the ability to manage multiple projects/clients simultaneously and meet deadlines.
- Developed a design process framework to enable me to work remotely and manage multiple clients.
- Provided on-demand visual design services.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop