Kevin Park
Verified Expert in Marketing
Marketing Expert
Kevin is a senior digital marketing professional with a background in the tier-1 consumer electronics category and agency experiences in consumer retail, 无线及互联网通讯, retail finance, and SaaS. 他对所有主要的数字营销策略有着深厚的技术知识. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results that look at incremental customers or revenue.
Project Highlights
Expertise
Work Experience
数字营销和电子商务总监
Volatus Aerospace
- Managed paid search campaigns on Google and Bing and leveraged 微软的广告 to generate 60% of incremental Shopify revenue according to a thorough internal statistical analysis.
- 领导开发新的广告账户结构, CRM databases, 以及其他关键的营销系统, 使团队能够遵循定义的方法, 通过线性A/B测试确定最佳决策, 并显著提高收入.
- Strengthened Volatus Aerospace’s brand power by consolidating eCommerce operations and rebranding subsidiaries, 通过团购简化企业工具的使用, 并通过设计跨市场数字系统来提高运营效率.
自由数字营销顾问
自由数字营销
- 曾担任万维网的共同所有人和营销总监.tollaa.shopify旗下的电子商务网站,年收入40万美元. 分析消费者行为,优化重点销售渠道, 包括直销, marketplace, and FBA.
- Led a project to develop a multi-lingual website and launch global B2B digital marketing campaigns and trade marketing campaigns as the marketing director for KYMA, 一家为全球环境市场开发先进分析仪的科技初创公司.
- 为Faire创建了第一个数字营销框架, 截至2022年6月,这个B2B市场的估值为130亿美元. 直接与发起人合作开展活动, 在线客户细分, 网站优化.
- 领导了一个项目,以提高对Octapharma NUWIQ的认识,Octapharma是一种治疗血友病a的药物. Created microsites optimized for inbound marketing to run online campaigns that abide by patient protection law.
惠普加拿大公司数字营销主管
HP Inc
- Achieved an ANA award in 2021 after crafting a cross-channel strategy to drive customers from Google to the optimized HP brand store on Amazon Vendor Central, 在亚马逊的增量销售中获得6倍的ROAS, 利用亚马逊广告和亚马逊SEO.
- 用520美元执行了一个广告活动,为了发展惠普的新订阅服务,公司每年预算为5000万美元, HP Instant Ink; focused on achieving a high ROI by focusing on 1st-party customer data, 每次注册10美元,而不是50美元的目标.
- Led a digital transformation project with a team of eight specialists to in-house online media buying and retail account optimizations; achieved a 14.成本降低8%,付费媒体收入达到创纪录的4美元.300万美元收购惠普电子商务网站.
数字业务发展经理(国家在线主管)
HP Inc
- Drove digital transformations by sharing internally-developed online customer experience strategies with Canadian retailers; offered custom solutions and implementation consulting as a subject matter expert to tier-1 partners.
- Engaged with senior executives and digital decision-makers with partner-focused plans to improve digital CX and eCommerce sales in the consumer tech category.
- Extracted actionable insights from enterprise-grade intelligence tools to co-design digital solutions involving cross-company teams, 改善零售商网站的流量,增加惠普产品的电子商务收入.
- 在矩阵式组织中工作, including account, category, marketing, and finance, to efficiently allocate market development funds; created executive reports to influence HP's senior leaders for incremental budgets on revenue-driving projects.
罗杰斯品牌的搜索策略师
OMD
- Managed a $5 million annual budget across Rogers cable services (OMD Canada's highest spending client), Rogers Bank, 和购物频道(电子商务网站)在谷歌广告和微软广告.
- 领导罗杰斯·阿波罗的付费搜索项目, 这是一项从第一季度到第三季度的品牌重塑计划, 2015; awarded Gold REAP, OMD加拿大第二高的员工荣誉, 感谢我对项目的贡献.
- Managed paid search campaigns to drive customer acquisition during key seasonal and brand initiatives such as Rogers Ignite (internet), back to school, Fido Pulse(移动), 罗杰斯白金万事达卡(金融).
数码营销助理
Deloitte Digital
- Prepared the first drafts of integrated digital marketing strategies involving paid search and social media for manager review.
- Installed advanced tags in Google Tag Manager and created custom conversion actions in Google Analytics for Canon, Sobeys, 和其他客户跟踪基于事件的目标,并创建自定义的客户细分.
- Handled day-to-day management of the accounts by reviewing performances and making budget adjustments.
Project History
前五名(营销类)
2022年青狮营销大赛加拿大前五名决赛选手(2022年3月)
2021年最佳媒体思维类别的获奖者
Won the 2021 Association of National Advertisers In-House Excellence Award in the Best Media Thinking Category (July 2021)
Mayweather vs. 帕奎奥拳击比赛按次付费活动
在最后一刻进行了有针对性的付费搜索推广梅威瑟大战. Pacquiao boxing PPV. Paid search, 唯一的付费媒体, 代表登陆页面27%的流量,结果是4,000 sales inquiries.
Education
市场营销工商管理学士学位
约克大学舒立克商学院-加拿大安大略省多伦多
Skills
Core
搜索引擎优化(SEO), Digital Marketing, 搜索引擎营销(SEM), Market Research & Analysis, Google Ads, SEO Audits, Marketing Analytics, Google Tag Manager, Content Marketing, 社交媒体营销(SMM), Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Email Campaigns, Sales, Channel Strategy
Platforms & Tools
必应广告,亚马逊SEO, CRM系统,亚马逊供应商中心,亚马逊广告
Other
整合营销, 程序化的营销, eCommerce, Bid Management, 用户体验(UX), Paid Search, 营销归因, 微软的广告, 亚马逊卖家中心, 营销ROI优化, Consumer Behavior, Brand Management, 客户关系管理(CRM), 数字转换, Sales Pitches, Shopify, Digital Systems, 业务发展, Trade Marketing
如何使用Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
开始你的无风险人才试验
对顶尖人才的需求很大.
Start hiring